Who We Are

The 124 Street Business Association was formed through the establishment of a Business Revitalization Zone for the 124 Street area in 1988. Noting that areas such as these are already so vital, in 2016, the City of Edmonton redefined these zones as Business Improvement Areas. This area includes the 124 Street corridor from 121 Street on Jasper Avenue to 111 Avenue. Businesses within this Business Improvement Area are members of the 124 Street Business Association through an annual business tax levy, as provided for by the Alberta Municipal Government Act.


The role of the 124 Street Business Association is to work with existing and new businesses on the street to attract customers and enhance the area. We work together to create unique and attractive places to shop, dine and conduct business. 


124 Street is Edmonton’s premier destination main street shopping district home to the city’s finest local independent restaurants, art galleries, boutiques, and premium services that is characterized by a pedestrian-friendly, low to mid-rise urban form.   


To create a vibrant and prosperous business community for the 124 Street Improvement Area (BIA) members through ongoing business recruitment and retention, streetscape and beautification, advocacy, community partnerships, member support, marketing and promotions, event facilitation, and multimodal transportation strategies and initiatives.